Today, Americans spend almost as much time on their mobile devices as on their computers. This gives businesses the perfect opportunity to reel in new customers and improve customer loyalty with gift cards. Read on for three ways to improve your business with the use of gift cards.
1. Customers today expect to have a conversation with the brands they buy from.According to First Data, gift cards are a great way to improve the customer experience. First, they create an opportunity for the customer to come in contact with the brand. Second, they can create an incentive to encourage certain behavior. For example, gift cards that double as rewards cards encourage the customer to use them in order to collect more points. Third, gift cards can be given as an award to loyal shoppers. For example, after a shopper makes a certain number of purchases or spends over a certain amount, they can receive a gift card. This ensures that they’ll shop with you again and that they’ll have future experiences with your brand.
2. Gift cards make it easy for you to reward your brand ambassadors. As soon as someone buys something from your company, they can talk about it on social media. If you notice that certain customers are regularly touting your products or services online, they should be rewarded. This is beneficial to your business for two reasons: first, the customer will be encouraged to continue to talk about your brand online. Second, others will see that the customer was rewarded and they’ll want to follow suit.
3. According to National Funding, offering customers gift cards creates new touch points. For example, when the customer activates the gift card online, they’ll be asked to supply their e-mail address, which can then be added to your mailing list. Those customers will receive your newsletters in the future, giving you new opportunities for touching base with current and potential customers. You’ll be able to send them things like special offers, information about sales and promotional offers. Additionally, if customers are able to check the balance of their card or reload it via your website, they’ll spend some time there, which could lead to them checking out your products and services and maybe even making a purchase. The longer a customer spends on your website, the more likely they are to make a purchase.
Ultimately, gift cards give brands a way to connect with customers both in-store and online. Gift cards can be customized to the brand’s message, they have additional perks like reward points and they can bring new customers to both brick-and-mortar and online stores. Offering a freebie to customers means spending a little bit in order to make a big difference.